Smurfs making a comeback at the Shanghai Expo, 3D movie coming out soon

The smurfs are making a big come back at the Shanghai Expo. This will be a great preparation for the books, audio products, clothes, toys and other Smurf products released in the market soon after, and for next summer when the "The Smurfs Movie" hits the movie theaters in 3D.

“Smurf” the brand is owned by Belgian company IMPS. IMPS has established partnerships with companies in 70 different countries such as Zara, H&M, Sisley, Only, Ferrero, McDonald's, Henkel, Sephora , for collaboration and distribution in the retail industry, which has a market potential of 60 billion U.S dollars.

The Smurfs animation was played on Chinese televisions in the 80s and received massive popularity. This year the Smurfs are making a come back as it is the mascot of the Belgian Pavilion. Smurfs products are sold out at the souvenir shop in the Pavilion, and many visitors were taking pictures under the posters of the smurfs.

The animation had a total of 256 episodes and only parts of them were released in China before. Now the complete episodes in DVD, and the book series are published again and are sold at stores all over China.

"The Smurfs", also known as "The Smurfs Movie", is an upcoming live-action/CGI-animated family film directed by Raja Gosnell, written by J. David Stem and David N. Weiss, and stars Neil Patrick Harris, Jayma Mays, Hank Azaria and Sofía Vergara, with the voices of Jonathan Winters, Katy Perry, Jeff Foxworthy, Paul Reubens, Alan Cumming, and George Lopez. Produced by Jordan Kerner, the film will be distributed by Columbia Pictures.

Smurf happens,

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